Skills I Have
Content Marketing
Good copy is essential for content marketing. In this article I explained the role of cath labs in hospitals as a means of generating donations for Royal Brompton and Harefield Hospitals Charity to help them raise funds for their Lifeline Lab appeal.
Blogging
Blogging is essential for any business as it shows where your expertise lies. In this blog post for housing charity Shelter, I delved into the details of how Goldsmith Street winning the Stirling Prize helped their social housing campaign.
Landing pages
Landing pages require strong copy to turn interested browsers into purchasing customers. In this landing page for Royal Brompton and Harefield Hospitals Charity I used storytelling techniques to encourage users to sign up for their virtual fundraising event Heart vs Lungs 2.0.
Case Studies
Case studies are where you show how your business has helped past customers. A well written case study can convince a hesitant customer to make a purchase. In this blog post for Shelter, I used case studies to show how fundraisers can make a difference.
